The Boomjolt Content Marketing Philosophy
Content marketing is a secondary concern for too many SaaS companies. But it shouldn’t be that way. With resources and effort, marketers can tap into a whole new lead generation channel using content.
We started Boomjolt because we want to help SaaS companies do better content marketing. Best practices aside, here is our underlying content marketing philosophy.
- Write content with a purpose
Every piece of content we write is part of a larger strategy that helps you accomplish your marketing goals.
- Say something thoughtful
The content we create is informative and interesting to read, regardless of its intended marketing objective.
- Respect the audience
We produce content that educates your personas and doesn’t tell them basic facts they already know.
- Be clever, don’t be cute
While content should be engaging, we write in a tone and style geared toward professionals.
- Balance quantity and quality
We churn out content fast while holding the work we produce to the highest of standards.